The idea of founding our own spirit label was born in our time as barkeepers in a cocktail bar.
Even in those days we only worked with the best spirits to achieve an optimal taste experience. With age our experience and aspiration increased. However, we quickly noticed that it's not just the taste which makes you enjoy a drink fully. Good flavour is the basis, the feeling conveyed is the highlight. Because of our great interest in the best spirits, we came across a Vodka filtered over diamonds. A nice idea to convey the feeling. However, for us there is nothing better than the erotisism of a beautiful woman. To create the perfect taste we let every single drop of our spirits run over the breasts of a special woman, one whose characteristics we saw reflected in the liquor.
This sensuality awakens the true character of our brands and gives them an identity, a soul, a spirit, a G-Spirit.